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How to Add Subpages in WordPress?

WordPress stands as a leading Content Management System, widely recognized for its user-friendly interface and flexibility. It serves as a vital tool for creating and managing online content, allowing users to build websites tailored to their needs with relative ease. The use of subpages is a core feature in WordPress that facilitates the organization of content. These subpages create a hierarchical setup, similar to a tree with branches, where the main pages serve as the ‘trunks’ and the subpages as ‘branches.’ This structure is not just about neatness; it plays a critical role in enhancing your site’s SEO by defining clear pathways and relationships between different content areas.

For newcomers and business owners diving into website creation, there’s good news: the process of adding and managing subpages in WordPress is straightforward. You don’t need to be tech-savvy or have prior experience with web development. With a few clicks and basic guidance, you can structure your website in a way that’s both user-friendly and favorable to search engines. This simplicity is what makes WordPress an excellent choice for anyone looking to establish an online presence without getting entangled in complex web development processes.

Understanding Pages and Subpages in WordPress

WordPress: Understanding Pages and Subpages

In WordPress, ‘Pages’ are one of the essential elements used to create and manage static content on a website. Unlike posts, which are typically used for blogs and are organized by date, pages are meant for content that is more timeless and not subject to chronological sorting. Examples include sections like ‘About Us’, ‘Contact’, or ‘Services’. These pages make up the backbone of your website’s content and are usually accessible through the main navigation menu.

The concept of parent pages and subpages introduces a hierarchy into your website’s structure. A parent page is a main page under which subpages, or child pages, can be organized. This hierarchical setup allows you to group related pages together under a common topic. For instance, if you have a parent page titled ‘Services’, you might have subpages like ‘Consulting’, ‘Software Development’, and ‘Customer Support’. Each subpage relates to the main service offered and falls neatly under the ‘Services’ category.

Subpages can significantly enhance navigation and organization on a WordPress site. They allow users to drill down from general to more specific content, making the site easier to browse and the information easier to find. For a business owner, this means visitors can intuitively navigate to the exact service or product they’re interested in without wading through irrelevant content. This logical structure not only improves the user experience but also helps search engines understand the layout and content of your site, which can contribute positively to your site’s SEO performance. With well-defined subpages, your website becomes more organized, making each page’s purpose clear and accessible.

Preparing to Add Subpages

Before you dive into creating subpages on your WordPress site, it’s essential to have a few key elements in place. Here’s a simple checklist to ensure you’re prepared:

  1. Clear Site Structure: Have a basic outline of your website’s structure. It should delineate which main pages will act as the parent pages and what subpages will fall under them.
  2. Content Ready: Prepare the content for your subpages in advance. This includes text, images, and any other media you plan to incorporate. Having content at hand streamlines the process.
  3. Navigation Plan: Decide how you want visitors to navigate through your pages and subpages. Consider the journey you want the user to take from one page to another.
  4. SEO Keywords: Identify the keywords relevant to each subpage. This will help optimize your content for search engines from the get-go.
  5. Design Elements: Gather any specific design elements or templates you’ll need for consistency across your pages and subpages.

Planning Your Website’s Hierarchy

  • Start with Main Categories: Begin by defining the main categories of your website. These will typically become your parent pages.
  • Subdivide Thoughtfully: Break down each main category into subtopics that can serve as subpages. This subdivision should be logical and intuitive.
  • Keep It Simple: Don’t overcomplicate your site structure. Too many levels can confuse both users and search engines.
  • Consistency Is Key: Ensure consistent naming conventions and design across all pages to maintain a professional look and feel.
  • Think Like a Visitor: Organize content in a way that makes sense from a visitor’s perspective. Navigation should be straightforward and self-explanatory.
  • Be Flexible: Be prepared to adjust your hierarchy as your site grows and evolves. What works at the outset may need refinement as you add more content.

By methodically preparing and planning, you can create a solid foundation for your website that will serve your visitors well and help achieve your SEO goals.

Step-by-Step Guide to Adding Subpages

subpage wordpress
Adding subpage to WordPress
Step NumberActionDescription
1Log in to WordPress DashboardAccess your WordPress site’s backend by logging in with your admin credentials.
2Navigate to PagesFind the ‘Pages’ section in the dashboard menu to manage your website’s pages.
3Add New PageClick on ‘Add New’ to create a new page. This will be your subpage.
4Enter Page DetailsFill in the title and content for your new subpage.
5Set Parent PageIn the ‘Page Attributes’ section, select a parent page from the dropdown to establish hierarchy.
6Publish SubpageOnce all details are entered and reviewed, click ‘Publish’ to make your subpage live.
Step-by-Step Guide to Adding Subpages in WordPress

Step 1: Log in to Your WordPress Dashboard

  • Go to your website’s login URL, which typically looks like
  • Enter your username and password.
  • Once authenticated, you will be directed to the WordPress dashboard, the control center for your website.

Step 2: Add a New Page

  • On the dashboard, locate the ‘Pages’ menu on the left sidebar.
  • Click on ‘Add New’ to open the WordPress editor.
  • Here, you can enter the title of your new subpage and insert the content you’ve prepared.
  • Utilize the editor’s features to add images, text, and other media elements to your page.

Step 3: Assign a Parent Page

  • In the editor, look for the ‘Page Attributes’ section, usually found on the right-hand side.
  • Under ‘Parent’, there’s a dropdown menu listing all the published pages on your site.
  • Select the appropriate parent page under which this new page will be a subpage.
  • The permalink (URL) of your subpage will change to reflect the hierarchy.

Step 4: Organize Your Subpages

  • If you need to rearrange your subpages, go back to the ‘Pages’ menu in the dashboard.
  • You can use drag-and-drop plugins or manually adjust the order by editing each page and changing its ‘Order’ attribute in ‘Page Attributes’, which determines its position under the parent page.

Step 5: Publish Your Subpage

  • Once your subpage is ready and properly organized, it’s time to make it live.
  • Click the ‘Preview’ button to see how it looks to visitors.
  • If everything looks good, click the ‘Publish’ button.
  • Your subpage is now live and will appear in the navigation under the parent page if you’ve set it up that way.

By following these steps, you can add and organize subpages to create a structured, user-friendly website that’s navigable and appealing to visitors.

Customizing Your Subpages

Themes and plugins are powerful tools in WordPress that can significantly enhance the functionality and aesthetic appeal of your subpages.

Theme NameDescriptionWhy It’s Good for Subpages
DiviHighly customizable and visual builder.Easy to create and manage complex page structures.
AstraLightweight and SEO-friendly.Offers robust menu customization for subpage navigation.
Genesis FrameworkSecure and SEO-optimized foundation for WordPress sites.Strong parent-child theme system for organized content.
WordPress Themes Best Suited for Subpage Structures


  • A WordPress theme determines the overall design of your website. Select a theme that offers flexibility and is compatible with your vision for subpages.
  • Look for themes that provide multiple page templates, which can be assigned to subpages for varied layouts.
  • Some themes come with built-in custom widgets that can be used to add additional content and features to your subpages.


  • Page builder plugins like Elementor, Beaver Builder, or Divi can provide drag-and-drop interfaces for designing your subpages without any coding.
  • SEO plugins, such as Yoast SEO, can help optimize your subpages for search engines.
  • Breadcrumb navigation plugins help users understand the hierarchy of your content and navigate easily between parent pages and subpages.

Customizing Layout and Style

  • Use page builders to create unique layouts for your subpages. These can include full-width designs, columns for text, image galleries, and more.
  • Customize the header and footer areas if your theme allows. This can include adding specific menus, social media links, or contact information relevant to the subpage content.
  • Modify the style of your subpages by adjusting the theme’s customizer settings. You can change fonts, colors, and other design elements to match your brand.
  • Consider custom CSS if you need more specific styling that the theme or page builder does not provide.

Basic Tips:

  • Consistency is crucial for a professional look, so try to keep a uniform style across all subpages.
  • Ensure that your subpages are mobile-responsive, as a significant amount of web traffic is from mobile devices.
  • Pay attention to loading times; optimize images and content to ensure your subpages load quickly.
  • Always preview changes in different browsers and devices to ensure compatibility and that the design holds up across various platforms.

By carefully selecting the right combination of themes and plugins and utilizing their customization options, you can create subpages that not only look great but also offer enhanced usability and functionality to your website visitors.

Best Practices for Managing Subpages

Naming Conventions

  • Use clear, descriptive names for your subpages that instantly inform visitors about the content.
  • Maintain a consistent naming structure that aligns with your SEO strategy and includes relevant keywords.
  • Avoid using technical jargon unless your target audience is familiar with such terminology.
  • Keep URLs short and readable, as this can affect both user experience and SEO.

Updating and Maintaining Relevance

  • Regularly review and update the content on your subpages to ensure it remains accurate and relevant.
  • Monitor the performance of your subpages through analytics to understand visitor behavior and update content accordingly.
  • Schedule periodic reviews of your subpages in your content calendar to keep them fresh and engaging.
  • Encourage feedback from users to understand how they interact with your subpages and what improvements can be made.

Reviewing Site Structure

  • Periodically assess the structure of your site to ensure that it still serves the best interests of your users as your content grows.
  • Simplify navigation if users are having difficulty finding information; consider adding search functionality or a sitemap if you have a large number of subpages.
  • Be prepared to reorganize your subpages as your site expands or as you add new categories of content.
  • Use heatmaps and user behavior tracking tools to gain insights into how visitors interact with your subpages and make data-driven decisions.

Accessibility and Compliance

  • Ensure that all subpages are accessible to users with disabilities, following WCAG (Web Content Accessibility Guidelines) standards.
  • Use proper heading structures (H1 for titles, H2 for main headings, etc.) to assist screen readers and enhance SEO.
  • Include alt text for images to provide context for visually impaired users and search engines.

SEO and Performance

  • Use meta tags effectively on each subpage to improve visibility in search engine results.
  • Optimize images and multimedia content to reduce page load times, which is crucial for both SEO and user experience.
  • Build internal links between subpages to distribute page authority and help users discover more content.

By following these best practices, you can manage your WordPress subpages effectively, which will help maintain a solid, user-friendly site structure, improve SEO, and ensure a satisfying user experience.

Troubleshooting Common Issues

MistakeHow to AvoidImpact on Website
Overlooking the Parent PageDouble-check ‘Page Attributes’ before publishing.Leads to a disorganized website structure.
Ignoring SEOUse keywords in titles and headings; set SEO-friendly permalinks.Affects search engine visibility and ranking.
Forgetting to Update MenusAdd new subpages to navigation menus under Appearance > Menus.Visitors may not find the new subpages.
Cluttering with Too Many SubpagesPlan website structure carefully; only create necessary subpages.Can overwhelm visitors and dilute the website’s focus.
Common Mistakes When Adding Subpages and How to Avoid Them

Subpages Not Appearing in Menus

  • Ensure that you have added the subpage to the correct menu through ‘Appearance’ > ‘Menus’ in the WordPress dashboard.
  • If using a custom menu, check that the menu is assigned to the appropriate theme location.
  • Look for any caching issues; clear your site cache and browser cache to see if that resolves the issue.
  • Some themes require you to manually check an option to automatically add new top-level pages to menus.

Parent Pages Not Correctly Assigned

  • Double-check that the parent page is correctly assigned in the ‘Page Attributes’ section when editing the subpage.
  • Ensure that the parent page is published and not saved as a draft or in the trash.
  • If using a page builder or a custom template, verify that it supports the parent-child page hierarchy.

404 Errors on Subpages

  • Visit ‘Settings’ > ‘Permalinks’ and click ‘Save Changes’ to reset the permalink structure.
  • Check if the .htaccess file is correctly configured for pretty permalinks.
  • Ensure that the slug for the subpage does not conflict with any existing pages, posts, or taxonomies.

Layout Issues on Subpages

  • Make sure that the chosen template for the subpage is displaying correctly.
  • If using a page builder, check for any updates or compatibility issues with the current version of WordPress.
  • Review any custom CSS or JavaScript that might be conflicting with the subpage layout.

Performance Issues with Subpages

  • Optimize images and other media files to ensure they’re not causing long loading times.
  • Use performance plugins to cache pages and optimize load times.
  • Evaluate your hosting plan to ensure it can handle the size and traffic of your website efficiently.

When to Seek Help:

  • If you’ve gone through the basic troubleshooting steps and the issue persists, it’s a good idea to seek assistance.
  • WordPress support forums are a great resource where you can ask questions and get advice from experienced users and developers.
  • For complex problems, especially those involving custom code, consider hiring a professional WordPress developer.
  • Always ensure that you have a recent backup of your website before making significant changes or before an expert starts working on your site.

By systematically addressing these common issues, you can usually resolve problems related to subpages on your WordPress website. If you ever feel out of your depth, don’t hesitate to reach out to the community or professionals for help.


Subpages are an essential element in organizing your content on WordPress, allowing for a cleaner, more structured presentation of your information. They not only contribute to a more navigable website for your visitors but also play a significant role in optimizing your site for search engines. The hierarchy and clarity provided by a well-thought-out subpage system can enhance the user experience significantly.

Don’t be afraid to experiment with subpages to find the structure that best serves your content and audience. Each website has unique needs, and the flexibility of WordPress makes it an ideal platform for tailoring your site structure to meet those needs.

We invite you to share your experiences, feedback, or any questions you might have in the comments section below. Your insights are valuable to us and can help others who might be encountering similar challenges.

Now that you understand the importance and basics of creating subpages in WordPress, it’s time to take action. Begin organizing your content with subpages and see the difference it makes in both aesthetics and functionality. If you’re eager to learn more, check out our advanced tutorials on WordPress management or subscribe to our newsletter for the latest tips and tricks. Your journey towards a more professional and streamlined website starts here!

Frequently Asked Questions

What is a subpage in WordPress?

A subpage, or child page, is a page that falls under a parent page in your website’s hierarchy. It helps organize content in a nested structure, making your website easier to navigate.

Why are subpages important for my WordPress site?

Subpages are crucial for organizing content, improving user experience, and enhancing SEO. They help keep your website structured and make it easier for visitors to find the information they’re looking for.

Can I add subpages to my WordPress site without coding experience?

Absolutely. WordPress is designed with a user-friendly interface that allows you to add and manage subpages without needing to write code.

How many subpages can I create in WordPress?

WordPress does not limit the number of subpages you can create. However, for usability and SEO purposes, it’s best to keep your website’s structure as streamlined as possible.

How do I decide what content should go on a subpage?

Content that falls under a broader category or topic should go on a subpage. For example, if you have a “Services” page, individual services like “Teeth Whitening” or “Orthodontics” should be subpages.

Will adding subpages affect the loading speed of my website?

The number of subpages doesn’t directly affect site speed. However, ensure each page is optimized for speed by compressing images, using caching, and keeping plugins to a minimum.

How do I add subpages to my WordPress navigation menu?

In your WordPress dashboard, go to Appearance > Menus. Here, you can add pages to your menu and drag them under the appropriate parent page to create a subpage structure.

Can subpages have their own subpages in WordPress?

Yes, WordPress allows you to create a deep hierarchy with subpages of subpages, often referred to as “grandchild” pages.

If I delete a parent page, what happens to its subpages?

Deleting a parent page does not automatically delete its subpages, but they may become orphaned. You should reassign a new parent page or convert them into parent pages themselves.

How can I make sure my subpages are SEO-friendly?

Use clear and descriptive titles, include relevant keywords, ensure fast loading times, and provide valuable and organized content. Also, make sure to include meta descriptions and use proper heading tags.

Author: Ihor Lavrenenko

Web Designer

For the last 10 years, I’ve worked for two online marketing agencies (as a SEO specialists and an SEO team lead). It was a great experience in creating local dental websites and big programmatic healthcare projects for the US local market. In this blog I’ll be happy to share my experience with dentists who want to promote their website and my web development colleagues too.